Why Advertise?
To let people know you're open for business
To give people reasons to shop you versus the competition
To promote a sale or special event at your business
To increase your share of the market for your kind of service or product
To let people know what you sell or what you do
To become the one people think of when they need your product or service (Top of Mind Awareness)

Why Advertise On The Radio?
Radio reaches 91% of Americans every week
The average American spend about 2 hours a day listening to the radio
Radio reaches potential customers while they are in the car and can immediately start driving to your business
It's affordable to achieve repetition with your message - so that listeners hear your message several times 

Why Advertise On 101.9 Hank FM?
The number one reason may be because you like listening to Hank FM and you understand the match-up between Hank FM listeners and your business. It's just a great fit.

Hank FM reaches an active adult audience. While a lot of radio stations chase after people in their 20's and early 30's, we've chosen to focus on adults in the 35-55 year old range. On the average, adults in this age bracket have more money to spend and they're not looking for their "starter" ANYthing. They shop for quality products and services.

Just like there's classic rock, there's classic country - country favorites from the 70's 80's and 90's with the occasional trip into the Hank Music Vault to go back even further. Just like with new rock and classic rock, there comes a time in a listener's life where new country music just isn't like the country music they grew up on and they don't much like it. Thus, Hank FM and classic country. 

Hank FM listeners are loyal to the radio station and loyal to the advertisers that power their favorite radio station. People that like Hank's music REALLY like Hank's music and they can't get it anywhere else around here. If they can help out Hank by buying from you, they'll give you a fair try. They're also more likely to listen to your commercial than to hit the next preset, because they KNOW there's nothing else out there like Hank.

Hank FM advertising is very affordable. We are new to the Tri-Cities airwaves and our rates reflect that. Over time, as our ratings and audience grows, the rates will go up. This is the perfect time to get on board with Hank and get your business noticed. 

Not too many commercials means your commercial stands out. Part of that is being new, and part of that is that we'll keep the number of commercials an hour down to a reasonable level so that your business doesn't get lost in the clutter.

Hank FM's signal reaches the Tri-Cities, the Walla Walla Valley, Pendleton and Hermiston, as well as lots of great people in the rural parts of Southeast Washington and Northeast Oregon. 

I'd like to know more about advertising on Hank FM